Hi, Capchase Team! 👋🏽 I'm DeAndrea, and I want to be your Product Marketing Lead.
Scroll Down To Find Out Why
Go to Market Execution & Rapid Experimentation
FundBoard Director of Growth • 2020–21
Led growth experiments for the organization. Maintained greater than 50% Month over Month user growth post-beta launch. Example experiments I led: paid marketing, referrals, email nurturing, A/B tests, partnerships, events, and more.
![notion image](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2F7e719b94-adb6-431d-9128-1e8f0a763f04%2F9d4fabe5-763c-4480-8780-2559f9f57e37%2FUser_Growth_Updated.png%3Fid%3D32b3a437-ea9e-4ffb-ae9e-40b9fd36cdf1%26table%3Dblock%26spaceId%3D7e719b94-adb6-431d-9128-1e8f0a763f04%26expirationTimestamp%3D1721930400000%26signature%3D5cTAkPEHNqeFxOVwecqvBD9FgHW4NzS37dh2hMYoXHk?table=block&id=32b3a437-ea9e-4ffb-ae9e-40b9fd36cdf1&cache=v2)
Built a founder community of thousands across several platforms. Developed Brand Voice, SEO, Social, Newsletter, and managed freelance writers.
Skilled at Leading Technical & Non-Technical Teams
Township Agency: PM • 2019-2020
Managed and worked directly with engineering and design teams to produce high-quality products that exceeded client expectations. Removed lynchpins that resulted in increased revenue and client satisfaction.
My Tool Stack at Township:
![notion image](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2F7e719b94-adb6-431d-9128-1e8f0a763f04%2Fc163f3a0-f0de-479e-ac1c-c717feda8967%2FTools_2.png%3Fid%3Dc81339bc-ec2b-47d2-9053-12837b4f9e95%26table%3Dblock%26spaceId%3D7e719b94-adb6-431d-9128-1e8f0a763f04%26expirationTimestamp%3D1721930400000%26signature%3DO9QrqwrthU4LQiwS6rdSlVEYWlWafGZ3XQaRrGlvwB8?table=block&id=c81339bc-ec2b-47d2-9053-12837b4f9e95&cache=v2)
Entrepreneur & Skilled Relationship Builder
Renewable Energy Transition Initiative: Founder, CEO • 2013-2019
Created exponential growth in organizational/mission awareness and operating funds. Closed Business Development deals with executives at Fortune 50 companies. Much of RETI's work centered around community building. One of our events is seen below.
![notion image](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2F7e719b94-adb6-431d-9128-1e8f0a763f04%2Ffb0d66c0-5d3a-4b92-bffc-c73a7ef2880e%2F2017_August_2017_08_21-EclipseEnergyPovertyCAMP_00056.jpg%3Fid%3Deab04513-8045-4b34-b097-67a1f321098d%26table%3Dblock%26spaceId%3D7e719b94-adb6-431d-9128-1e8f0a763f04%26expirationTimestamp%3D1721930400000%26signature%3DM3a9a4r7xM7tSv-mlr5MP3UZfjvdEZqCopXWrTsn_GQ?table=block&id=eab04513-8045-4b34-b097-67a1f321098d&cache=v2)
![notion image](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2F7e719b94-adb6-431d-9128-1e8f0a763f04%2Ff3840669-434d-40d0-b43b-cac6b10c4113%2FUntitled.png%3Fid%3Da2ba4539-522d-463e-8245-70d38ac51645%26table%3Dblock%26spaceId%3D7e719b94-adb6-431d-9128-1e8f0a763f04%26expirationTimestamp%3D1721930400000%26signature%3DIwLhEPQ25vK5HwBBvG6EBP83aujujn7_Erigw9CtQ7Q?table=block&id=a2ba4539-522d-463e-8245-70d38ac51645&cache=v2)
I'd love to chat with you about your role. Here's how to get in touch.