Hi, Capchase Team! 👋🏽 I'm DeAndrea, and I want to be your Product Marketing Lead.
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Go to Market Execution & Rapid Experimentation
FundBoard Director of Growth • 2020–21
Led growth experiments for the organization. Maintained greater than 50% Month over Month user growth post-beta launch. Example experiments I led: paid marketing, referrals, email nurturing, A/B tests, partnerships, events, and more.
Built a founder community of thousands across several platforms. Developed Brand Voice, SEO, Social, Newsletter, and managed freelance writers.
Skilled at Leading Technical & Non-Technical Teams
Township Agency: PM • 2019-2020
Managed and worked directly with engineering and design teams to produce high-quality products that exceeded client expectations. Removed lynchpins that resulted in increased revenue and client satisfaction.
My Tool Stack at Township:
Entrepreneur & Skilled Relationship Builder
Renewable Energy Transition Initiative: Founder, CEO • 2013-2019
Created exponential growth in organizational/mission awareness and operating funds. Closed Business Development deals with executives at Fortune 50 companies. Much of RETI's work centered around community building. One of our events is seen below.
I'd love to chat with you about your role. Here's how to get in touch.