Hi, Maven Team! 👋🏽 I'm DeAndrea, and I want to be your Growth Lead.
Scroll Down To Find Out Why
1 - I'm all in on the mission, so much so that I'm an investor!
2 - My personal 'superpowers' align well with your needs.
3 - I have experience experimenting with over 5 growth channels
A few highlights below...
Go to Market Execution & Rapid Experimentation
FundBoard Director of Growth • 2020–21
Led growth experiments for the organization. Maintained greater than 50% Month over Month user growth post-beta launch. Example experiments I led: paid marketing, referrals, email nurturing, A/B tests, partnerships, events, and more.
![notion image](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2F7e719b94-adb6-431d-9128-1e8f0a763f04%2F9d4fabe5-763c-4480-8780-2559f9f57e37%2FUser_Growth_Updated.png%3Fid%3D7698de37-e1a5-461d-a8da-19594889af3f%26table%3Dblock%26spaceId%3D7e719b94-adb6-431d-9128-1e8f0a763f04%26expirationTimestamp%3D1722088800000%26signature%3DglRKg8U7GdzGcIvV8MTF4CyoGhqXq6bfye94U-c2h7w?table=block&id=7698de37-e1a5-461d-a8da-19594889af3f&cache=v2)
Built a founder community of thousands across several platforms. Developed Brand Voice, SEO, Social, Newsletter, and managed freelance writers.
Skilled at Leading Technical & Non-Technical Teams
Township Agency: PM • 2019-2020
Managed and worked directly with engineering and design teams to produce high-quality products that exceeded client expectations. Removed lynchpins that resulted in increased revenue and client satisfaction.
My Tool Stack at Township:
![notion image](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2F7e719b94-adb6-431d-9128-1e8f0a763f04%2Fc163f3a0-f0de-479e-ac1c-c717feda8967%2FTools_2.png%3Fid%3D787f13b8-aced-47f9-a519-4507ab55a2b7%26table%3Dblock%26spaceId%3D7e719b94-adb6-431d-9128-1e8f0a763f04%26expirationTimestamp%3D1722088800000%26signature%3DZs2xFwn_1pEyz_7MUe60RhrDxDsgmD4sqaHBVB-eE1k?table=block&id=787f13b8-aced-47f9-a519-4507ab55a2b7&cache=v2)
Entrepreneur & Skilled Relationship Builder
Renewable Energy Transition Initiative: Founder, CEO • 2013-2019
Created exponential growth in organizational/mission awareness and operating funds. Closed Business Development deals with executives at Fortune 50 companies. Much of RETI's work centered around community building. One of our events is seen below.
![notion image](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2F7e719b94-adb6-431d-9128-1e8f0a763f04%2Ffb0d66c0-5d3a-4b92-bffc-c73a7ef2880e%2F2017_August_2017_08_21-EclipseEnergyPovertyCAMP_00056.jpg%3Fid%3Dd69a8226-7f99-42ee-bd6e-d7a723f2c9d2%26table%3Dblock%26spaceId%3D7e719b94-adb6-431d-9128-1e8f0a763f04%26expirationTimestamp%3D1722088800000%26signature%3DHuLQTY2StsxRS88DerSMLeucS_BaeFr551ajD31nirE?table=block&id=d69a8226-7f99-42ee-bd6e-d7a723f2c9d2&cache=v2)
![notion image](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2F7e719b94-adb6-431d-9128-1e8f0a763f04%2Ff3840669-434d-40d0-b43b-cac6b10c4113%2FUntitled.png%3Fid%3D2849a612-dc90-4403-8d28-5760d751d55b%26table%3Dblock%26spaceId%3D7e719b94-adb6-431d-9128-1e8f0a763f04%26expirationTimestamp%3D1722088800000%26signature%3DuPhRB5PC1PLt_r_rwaczi3iH4Ar-1LVz69C1g4fakNA?table=block&id=2849a612-dc90-4403-8d28-5760d751d55b&cache=v2)
I'd love to chat with you about your role. Here's how to get in touch.